Do you make desserts for order, which your family and friends like, but your dream is to earn more and turn your favorite hobby into a business?
You are not sure where to start, what steps to take to achieve your goal, and how to avoid common mistakes?
In the course, I will teach you all the steps required to open a successful home-based bakery business – from practical brand-building skills to a whole promotion program.
This course is great for you if…
01
You want to know how to develop an amazing brand packaging and expose your business on the local market
02
You want to put things in order with the customer base and speed up the acceptance of orders
03
You want to understand the prime cost of desserts and the services you offer
04
Your advertising budget is limited, but there is a desire to promote on social media
05
You are tired of unsuccessful promotion attempts and do not know which method will be effective
06
You do not know how you can influence your reach and sales through content
Who is this course for?
The course is suitable for both beginners, and those who already bake or sell goods to their clients – confectioners, pastry chefs, candy and cake makers in any niches.
What’s inside
Each week for a comprehensive study of 1 topic, including assignment.
By the end of your course, you will have a working business plan for starting and developing your business.
You will be able to immediately apply the acquired knowledge in practice!
Topic 1
How to create & implement your brand voice
In this block we are going to talk about the foundation of your business, and how to define your target audience and create your brand name and logo. Branding your business will really help you when it comes to marketing your bakery, it will give you direction and will help guide the language you use, the style of your marketing design.. all the way down to how to package your orders.
Lessons:
- Define your target audience
- Analyze your competitors
- Brand creation – How to choose a name and brand identity?
- How to create a unique selling proposition (USP). How to become better than competitors?
Additional materials: presentation, useful links, examples, templates.
Topic 2
How to develop an amazing brand packaging?
The most challenging time is when you are transitioning from hobby baker, doing favors and freebies for friends, to fully fledged cake entrepreneur and trying to make a living from your business. I want you to value your time and effort, and begin to recognize the type of people you want to bake for. In this lesson we are going to talk about business mind set cultivation, how to price perfectly and get ready for your business to grow.
Lessons:
- Fundamentals of planning and financial management. What is the prime cost, how to calculate it?
- Pricing and assortment of your shop. How to develop an assortment and keep the audience’s interest?
- Cultivate a business mindset. Technology and psychology of working with clients.
- How to create brochures, business cards, stickers, ingredient lists and other collaterals
Additional materials: presentation, guides, detailed instructions, templates.
Topic 3
How to expose your Cake Business on the local market
We will focus on local SEO and how you could be found in your area. We will explore the most popular website platforms that are easy to customize and use to make your website without any additional help. I’ll also give you some recommendations on how to use your phones to take cake pictures.
Lessons:
- Offline promotions – where and how?
- Local SEO – online tools to be found in your area
- How to make a website yourself? What platform to use?
- How to take sales photos and use photo editing tools
Additional materials: presentation, useful links, detailed instructions, examples, templates.
Topic 4
How to set up and grow your Instagram Business page for success
In this lesson we are going to talk about Instagram Business page, how to create a strong profile, and how to convert viewers to followers.
When Instagram users come to Instagram, they come for high quality content. There is no other place like Instagram where the visual part of your page is so important. Let’s learn how to create an eye-catching, cohesive and consistent Instagram feed and how to increase page engagement with Stories.
Lessons:
- Business Page installation checklist and how Instagram algorithms work
- An eye catching feed – content creation, selling and entertainment content
- How to make a content plan and schedule posts
- Formula for your Instagram Stories success
- How to write catchy headlines and sales texts.
- Instagram trends to try in 2021
- Time saving tools to ease your work with social pages
Topic 5
How to promote your Cake Business on Instagram
In this lesson we will explore topics related to Instagram promotions and growth, such as new Instagram Shop feature, tips to grow your audience with hashtags, geotags and commenting strategy, the art of collaboration with influencers. And I will also show you how to create your very own Instagram promotion and use Instagram Insights.
Lessons:
- Preparing a profile for promotion on Instagram
- How to grow your audience – hashtags, geotags, secret strategies and tips
- Instagram Shopping feature
- The art of collaboration with influencers and bloggers
- Paid promotions
- Outdated, ineffective and dangerous promotion methods.
Additional materials: presentation, guides, detailed instructions, examples, templates.
Topic 6
How to earn and build customers loyalty
In this lesson, we are going to explore topics related to customer relationships and email marketing, such as how to gather and use your client data, how to get testimonials and deal with difficult clients, how to create highly engaging email newsletters, and which email marketing service providers you can use for that.
Lessons:
- How to keep customer data and build customer relationship
- How to get glowing testimonials
- How to deal with unhappy customer
- Emails and newsletters that engage and inspire
- Email marketing tools
Additional materials: presentation, guides, detailed instructions, examples, templates.
I will assist you in regular promotion
Bot with daily tasks
Together with the course, you will get access to the bot. Everyday it will send you small tasks. This will motivate you to use different promotion methods and gradually implement them. With the help of a bot, you will develop the habit of promoting regularly and systematically!
Group support
Together with the course, you will also get access to a chat, where you can share results, ask questions about tasks in the bot and course materials, find partners and support.
Here’s what you’ll get by taking this course:
Goal and action plan
Set yourself an ambitious goal and develop a step-by-step action plan to achieve it. You will be able to plan an advertising budget and draw up a sales plan.
Confidence in your strength
By understanding your price-list formation and promotion processes, you can take your passion more seriously.
Increased income
After analyzing the prime cost and assortment, implementing all the tools studied in the course, you can increase the average bill and increase income.
Time-saving
You can quickly organize work on content ahead, and create content instantly. It will allow you to automate your routine. You will stop wasting time on things that don’t really work.
Pleasure and excitement
Business promotion will stop annoying. New content ideas and promotion will finally pay off and you will feel that your efforts are not wasted
Increased activity
Constant working on content and promotion will significantly increase your engagement and reach in your account
Lesson format
Video lessons
Recorded lessons with time duration 10-30 minutes.
Presentation
Each lesson is accompanied by a presentation that you can download. This will allow you to quickly refresh your memory of the material covered without re-watching the video.
Additional materials
Most of the lessons also include templates, guides, detailed instructions, and links to useful services and resources.
The task
Each lesson comes with an assignment so that you can immediately apply the knowledge gained to your project.
Chat
If you will have questions about the lesson materials, you will be able to ask them in the general course chat.
Meet Your Instructor & Mentor
The business module is led by Elena Shvets, a digital marketing professional with 10+ years of experience serving clients across a diverse set of industries delivering excellent results and measurable outcomes.
Elena is a principal consultant and founder of Mindful Marketing and Advertising agency. Over the years, the agency offering balanced marketing solutions for small and medium-sized businesses using social media campaigns, paid advertisement, email automation, websites, content production, and more.
During the course, you will explore those aspects of a marketing strategy that can get you established and expand your business opportunities. You will learn how to create your own brand and develop an amazing brand packaging, how to expose your cake business on the local market and stand out on Instagram, build a system for attracting and retaining customers.
Reviews
Online Course Packages
Get in early, with special prices and 50% off!
Self-Education
- Modern educational platform with pre-recorded videos
- 6 months access to the course
- Access to Chat with other course participants and a mentor
One-to-One Support
- Modern educational platform with pre-recorded videos
- Lifetime access to the course
- Access to Chat with other course participants and a mentor
- Access to the bot with everyday tasks to gradually implement your new knowledge
- One-to-one private WhatsApp chat with instructor during 2 months
- 1 zoom sessions with mentor to talk about your business
- Emails with useful resources for continuing your business journey